Raising the profile of the BPIA
The BPIA team has enjoyed an exceptionally busy few weeks, joining many of our members at Harrogate International Nursery Fair, where we hosted the Concept & Innovation Awards, and exhibiting for the first time at The Baby Show at Olympia.
While BPIA’s primary focus is supporting and representing businesses across the nursery industry, we also
recognise the importance of engaging directly with the parents, carers and grandparents who ultimately purchase our members’ products.
Our presence at The Baby Show provided an excellent opportunity to raise consumer awareness of BPIA, explain the importance of product safety and quality, and highlight what the BPIA membership logo represents when choosing baby products.
During the event, the team distributed almost 500 consumer information leaflets and was encouraged by the level of interest and engagement from visitors. Many were keen to learn more about BPIA’s role within the industry and the added value of manufacturers and suppliers who choose to go that extra mile by joining a trade association committed to promoting baby product safety and supporting high standards across the sector.
It was a valuable opportunity to strengthen consumer awareness and reinforce the importance of the BPIA name and membership logo.